Meet Miriam De Dios Woodward

Miriam De Dios Woodward is Founder, President & CEO of De Dios Consulting LLC and is the company’s primary consultant. A native of Jalisco, Mexico, Miriam grew up in Fairfield, California and Perry, Iowa and currently resides in West Des Moines, Iowa with her husband and two young daughters.

Miriam is a transformational leader with more than 20 years of business experience and 12 years in CEO roles, supporting, growing and building services and technology businesses. She excels in leading businesses into their next phase of growth and developing and implementing consumer-focused business growth strategies. With more than 17 years working in the credit union industry, Miriam is also deeply passionate about advancing financial inclusion and advocating for underserved groups. 

In 2024, Miriam made her dream a reality and started De Dios Consulting. Her company helps businesses grow by engaging one of the largest, fastest-growing, youngest and most underserved markets in the U.S. - Latinos.

Prior to starting her company, Miriam was the Global CEO of ViClarity, a risk management and compliance software and services company based in West Des Moines, Iowa and County, Kerry, Ireland serving regulated industries including financial services and healthcare. In her nearly six-year tenure at ViClarity, Miriam led the company’s transformation from a compliance services company (known as PolicyWorks) serving credit unions to a multi-product, multi-industry business with a global footprint. As a global thought leader, Miriam often presented on topics such as women’s leadership, the intersection of financial inclusion and compliance, regulatory compliance trends for credit unions and scaling emerging technology businesses.

Before taking the helm at ViClarity, Miriam was the CEO of Coopera Consulting, a Latino market strategies firm, as CEO for nearly seven years. Miriam held roles of Vice President and Emerging Markets Director prior to CEO. In her nearly 12 year-tenure at Coopera Consulting, Miriam helped grow the company to become the go-to-resource for U.S. credit unions to grow by serving the Latino market. Miriam grew to be an industry thought leader speaking often to a variety of local, national and global audiences on topics such as serving underserved markets, financial inclusion, the Latino market, the immigration process, culturally-relevant financial products and services and more. In addition to her C-suite experience, Miriam’s leadership includes several positions with John Deere Financial and State Farm Insurance Companies.

Miriam is currently an independent board director of Homesteaders Life Company. She also volunteers for a number of community and industry organizations including the Greater Des Moines Partnership, Capital Crossroads, Iowa State University’s Ivy Women in Business and Ivy Dean’s Council advisory boards and the World Council of Credit Union’s Global Women’s Leadership Network global advisory committee.

Miriam earned her bachelor’s degree with honors from Iowa State University and her Master of Business Administration and leadership certificate from the University of Iowa. She is also a graduate of the Harvard Business School’s Leading Change and Organizational Renewal executive education program and has a certificate in Diversity, Equity and Inclusion from Cornell University’s ILR School.

Over the years, Miriam has received numerous awards and recognitions including:

  • 2022 Ivy Women in Business Inspiration Award from the Ivy College of Business at Iowa State University

  • Named to the 2020 LatinX | Hispanic Top 100 Hall of Fame by theboardiQ

  • Named one of 32 of the Region’s Midwest Power Brokers Most Influential People of Color in 2020 by Madison 360

  • 2019 40 Under 40 award from the Des Moines Business Record

  • 2016 Woman to Watch designation from Credit Union Times

  • 2014 LULAC Iowa Latino Business Person of the Year award

Miriam is an advocate for the underserved and a champion of inclusion. She is passionate about leading organizations into their next phase of growth and developing consumer-focused business growth strategies.

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