In Part 2, let’s dive into three more strategies that focus on empowering members, fostering long-term loyalty and driving economic impact. These lessons from Latin American credit unions not only highlight the unique strengths of the credit union model, but also provide actionable ways to enhance member experiences and community connections in an ever-evolving financial landscape.

While U.S. and Latin American credit unions share many similarities, they also have much to learn from each other. Among the many takeaways from my recent trip to Colombia and participation in the Punto Cero 2024 Conference, six key themes stood out as particularly impactful for U.S. credit unions seeking to drive growth and maintain their relevance in the years ahead. I’ll start with three in Part 1.

While Latinos are at the forefront of AI adoption, a significant opportunity exists for increased Latino representation in tech.

What’s in a name? What’s in an accent? Name and language accent are two common cultural topics for Latinos. Let’s dig deeper.

Marketing to Latino consumers without a genuine understanding and respect for the market can be construed as Latino coating and may alienate consumers. Think twice before you do it.

Why Check-Cashers are Still King. A personal experience of growing up in an unbanked household and using check-cashers instead of traditional financial institution accounts.